Wisdom From an Ancient Rule for Monks by Basil Damukaitis A Rule Written for Monks is for Everyone The Rule of St. Benedict is the...

Pitch decks go by many names. They're often called by the task for which they're written. A pitch deck is used to "pitch" or propose an...

What is Effective Copywriting? Copywriting is one of the most critical elements of any and all forms of marketing and advertising. The...

The Average Digital Marketing Client is Two Years The average marketing client tenure with an agency is somewhere around two years, which...

There is such a thing, and it can cost you! Copywriters, Content Strategists, and Digital Marketing agencies may think that ISO isn't...

The response of businesses to tough economies typically includes a cut in spending, and budgets, especially in what are considered...

Why Does Sales Experience Matter for a Copywriter? The copywriting industry is expected to reach $77B in 2022, and is estimated to hit...

There are plenty of skills that make a great copywriter. They're often mentioned and written about in countless articles and blogs. A...

by Basil Damukaitis Hubbard Street Marketing Every broker for whom I've written copy have the exact same complaint, "I don't have time to...

How do you write content for one product with three different buyer personæ without alienating others? Part of a content writer’s job is...

True story! One of my very dear friends was displaced this weekend because of the Chicago Marathon. Back in town to do an interview, I...

These folks clearly took a fresh look at how people travel these days with more carry-on sizes, and brighter colors just in case you have...