hubbard street marketing
copywriter + content marketing
Three-and-a-half-minute video script promoting a gold mine investment opportunity
Challenges:
To combat misunderstandings audiences might perceive from a popular reality show about gold-mining, I pointed out the precision in the mining process and the economical and environmental features of their new proprietary mining process.
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Understanding the Mining Process
Writing the script took a considerable amount of research and required speaking with mining experts in other countries.
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Timing
The client wanted a 3 minute video. It was impossible to explain all of the points that needed to be covered in that time. The video length is 3.5 minutes or 240 seconds.
Oro1 Holdings, LLC Video Script
Northern Minerals Development has developed a mining process using advanced technology to reclaim over 70% of the still unclaimed gold from its deposits in the Yukon. These procedures have been designed to exceed International Environmental Standards, through cost-efficient mining methods. (Compared to current, conventional applications.)
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When local prospectors discovered gold in the Yukon 125 years ago the mining process was extremely primitive. “Pay dirt” was extracted from the ground by shovel and pickaxe, and then washed with water to separate gold from clay, stones, rocks, and other sediment.
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Since then, mining has changed considerably. Now, more powerful mining equipment can excavate on a much greater scale. But the scrubbing process hasn’t changed much over the years. Sluice boxes that use large amounts of water and gravity to move paydirt through a series of screens to separate the gold are still used, but on a much greater scale.
Traditional “sluicing” has become an inefficient method for extracting gold. Much of the gold escapes the sluice boxes through the dirty, clay-filled water which is then dumped into large tailing ponds. Even though over 2,000 tests over 15 years may report large deposits of gold, much of this could be literally laid to waste in the cleaning process unless a new method of scrubbing, scanning, and sorting was developed.
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Our process couples advanced technology, cost-efficient equipment, and forty years’ mining experience to create an economically efficient, chemical-free, and ecologically safe gold extraction procedure which can extract pay gravel at a much lower cost per ton of ore while achieving exponentially higher gold recovery rates than conventional placer mines.
It begins by using high-volume excavating equipment at a lower operating cost, and still sorting large rocks down to fine micron pay. Our equipment is capable of digging 600ft deeper than conventional mining equipment in wet and dry conditions which is particularly important in open pit mines with high water table areas.
The traditional sluicing process will be replaced with a unique scrubbing method that recycles the water eliminating the need for tailing ponds. This also reduces the cost of reclaiming the land when mining operations are complete. Where some conventional mining methods have used cyanide and mercury to maximize gold recovery, our procedures are chemical free and ecologically friendly.
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The pay gravel goes through a “scanning and sorting” process by using a combination of metal detectors and magnetic centrifuges to recover gold as small as 3mm to produce a concentrate similar to the consistency of sand. Concentrate is then containerized and sent to an off-site Concentrating Plant where it will undergo a purification process at high temperatures using Plasma Arc technology and has the potential to provide a five-fold increase in recoverable gold as small as 10 microns. It will also separate out the other precious heavy metals and rare earths including platinum, titanium, and tungsten.
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Although this technology is relatively new to precious metals mining, it is quickly becoming the process of choice by some European Governments.
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We are proud to report that this technology has been submitted to the International Environmental Standards and it has effectively surpassed minimal requirements which will facilitate the permitting process.
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