hubbard street marketing
copywriter + content marketing
New A.I.
Security System Rollout
Product rollout for a new artificial intelligence security system used in both private homes and commercial businesses.
I chose the elderly in nursing homes as an excellent application of AI security software as I was moving my mother out of one facility to another because she had money, pain-killers, and items from her assisted living apartment missing.
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I thought, how many other seniors have this problem without anyone to stand up for them?
I discussed the problem I had with the owner of Flare Protect who identified why this was a perfect application for their new AI software that's stored offsite so no one can camper with the video files. I laid it out in an effective intro deck presentation.
The owner was quick to point out the value of having live protection without the risk, expense, or perceived danger of having armed security guards.
A quick description of how the system works always instills confidence. The overall product intro deck was less than 10 slides, which communicated all the information necessary for any individual or institution to make an informed purchase.
