hubbard street marketing
copywriter + content marketing
Pitch Deck
Project Gnosis is a pitch deck I was asked to compose for Interstellar Digital Marketing. It is a proprietary program that provides their digital marketing clients with a customized client portal that identifies how their client marketing dollars are spent across 72 channels.
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After interviewing the client, I developed the name of their project, Gnosis which in Greek means, to know because that's what the program software is all about, knowing when and where advertising dollars are spent.
The client needed a tagline for their business. I differentiated them from the crowded field of digital marketing by identifying that which makes them unique: experience. This is expressed in "the art of marketing." Marketing really is an art. Then I highlighted their broad capabilities by mentioning "the science of analytics" which highlight the amount of channels to which they have access as any digital marketing firm would.
I came up with the term gnosis from taking two years of Greek. Gnosis is the word for knowledge, but in the sense that it is hidden knowledge that is revealed.
I played on the term gnosis with know or gnow.
The program offered by the client focuses on their ability to know exactly when, where, and how their customers' digital advertising dollars are spent.
